Translating Strategy into Action, Impact, and Growth
At Growth Rooted, we partner with agriculture, food, horticulture, and conservation organizations to drive strategic growth and operational success. As experienced leaders, we bring tailored solutions, deep domain expertise, and a passion for collaborative impact.
Our Services
We offer strategic advisory, project-based execution, and fractional leadership support tailored to align teams and accelerate results.
Strategic Planning and Implementation
We help executive teams define priorities, clarify goals, and build operating rhythms that drive results.
Operations Design and Project Execution
We build workflows, dashboards, and processes that improve collaboration and enable execution at scale.
Facilitation and Leadership Development
We design and lead strategic offsites, cross-functional sessions, and coaching engagements that strengthen collaboration, and build aligned, high-performing teams.
Meet our founder
With 20 years of experience leading growth and transformation, Amber Herzer helps executive teams align priorities, and build the systems, structure, and alignment needed to deliver on strategy at scale.
She’s led $200M portfolios, rapidly scaled services nationally, and navigated organizations through crisis and complexity. Her background spans startups, corporations, government, and nonprofits—giving her fluency in both executive vision and on-the-ground execution.
Today, Amber partners with executive teams in an advising, consulting or fractional executive capacity to close the gap between ambition and execution.
Testimonials
“Amber guided us in developing our operation leadership team's mission, values, and goals. Her insightful contributions and excellent facilitation helped the leadership team step back, align on the broader agenda, and focus on our top priorities. She also created visibility and accountability systems that enabled us to execute more successfully.”
Colin Nelson
Former Chief Supply Chain Officer
Bowery Farming
“Amber's commitment to excellence, strategic insight, thorough understanding of our mission, and adeptness at navigating the diverse perspectives of various stakeholders have been instrumental in aligning our team’s goals and enhancing our organizational effectiveness. Amber introduced processes that truly work for our organization, focusing on practicality rather than process for its own sake.”
Caroline Leary
General Counsel & COO
Environmental Working Group
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